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Instagram Users By Gender, Race & Generation, December 2012 [TABLE]

Table - Instagram Users By Gender, Race & Generation

Black internet users were nearly twice as likely to use Instagram as the average internet user: 23% vs. 13% overall. Hispanic internet users overindexed as well, while whites were slightly less likely than the average internet user to be found on the site. Pew also found Instagram’s users skewed slightly female: 16% of women said they were on it, compared to 10% of men. Read the rest at eMarketer.