Big Data, social media and mobile are at the core of the strategies that retailers said would improve the effectiveness of their loyalty programs.
Archives for March 12, 2013
Loyal customers tell other people about their positive experiences, buy more and overlook competing products and companies.
Even though return purchasers and repeat purchasers accounted for only 8% of site visitors, they generated a disproportionately high 41% of site sales.
Fully one-quarter of female internet users said they were on Pinterest, compared to just 5% of male internet users.
Black internet users were nearly twice as likely to use Instagram as the average internet user: 23% vs. 13% overall.
While 16% of internet users overall said they used Twitter, 26% of black internet users said they did so.
Facebook videos edged YouTube links in organic reach (10.3% vs. 8.9%), and performed far better in viral reach (2.2% vs. 0.2%).
This infographic from LUMA Partners illustrates today’s complex video marketing landscape.
The major agency holding companies spent 62.4% of their advertising dollars on TV in 2012.
67% of executives believe that business analytics creates a competitive advantage in their organization.