Just 1 in 4 Mainstream Mobile companies report having a well defined mobile strategy.
Archives for March 11, 2013
The number of Interbrand 100 brands with a dedicated customer service handle on Twitter has grown from 23 in December 2012 to 30 in March 2013.
For the first time, tablet traffic exceeded smart phone traffic in February 2013 (8% and 7% of page views, respectively).
Business activity in the US marketing research industry displayed virtually the same pattern in 2012 as it did in 2011.
Close to 95% of national advertiser campaigns now use some form of location targeting in mobile.
51% of ad agencies report a rise in client demand for dynamic rich media ads, and another 20% expect increased interest this year.
70% of college students made mobile purchases, and 52% did so at least once a month.
When asked to name their most frequent mobile activity, other than talking or texting, fully 25% of college students cited accessing Facebook.
Nine out of 10 college students reported using their phones to scour for deals, coupons and specials; just 10% said they never did so.
This infographic from LUMA Partners illustrates today’s complex search engine marketing landscape.