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Consumer Attitudes Toward Interacting With Companies Online By Generation, December 2012 [TABLE]

Table - Consumer Attitudes Toward Interacting With Companies Online By Generation

It’s important to remember that although most customers are on board with corporate social listening, significant numbers still view any kind of listening as invasive. According to the NetBase study, roughly 40% of consumers under 55 (and 54% of consumers over 55) agreed that “companies that listen online are intruding on customers.” Even many consumers that are comfortable with social listening in the abstract believe that some conversations should be kept private. Read the rest at eMarketer.