Tablets will become the primary computing device for college-age students and younger, supplanting laptops and desktops, agree 66% of agency leaders.
Archives for March 8, 2013
Senior marketers believe that their efforts are under more scrutiny these days, and consistent with that perception, count accountability as their top concern this year.
61% of large companies agree that their social strategy is connected to business goals and outcomes.
African Americans are 44% more likely to check in for a discount and 37% more likely to scan a QR code to get more information about a product.
Smart phone penetration reached 55% of the US mobile market during the 3-month period ending in January 2013.
Asked to identify the top-3 improvements to their online shopping experiences that would motivate them to shop more, 74% of consumers cited free delivery.
Nearly three out of five small businesses said they will spend more on social advertising, promoted postings and sponsored tweets.
More than 60% of small businesses lacked an address on their homepage, and nearly 50% did not provide a contact number.
Roughly 40% of consumers under 55 (and 54% of consumers over 55) agreed that “companies that listen online are intruding on customers.”