Modern B2B marketing – increasingly reliant on digital marketing – has been shaped by forces such as tech-tracked ROI and the rise of social media, but one tried and true digital marketing channel remains most important, according to a study from BtoB magazine, sponsored by Eloqua. Respondents to the survey, who indicate greater adoption of modern marketing practices today than ever before, indicate that email (64%) is their most important digital marketing activity.
Interestingly, social media (42%) follows email, though it trails by a relatively large margin. Public relations, blogging, and customer case studies (31%) and search marketing (28%) remain in the mix, while webinars and virtual events have become more important over time, cited by 28% of respondents. Read the rest at MarketingCharts.