Agency Perceptions Of Client Online Marketing Talent Gaps, March 2013 [CHART]

Chart - Agency Perceptions Of Client Online Marketing Talent Gaps

Asked where the most significant gaps are in talent on the client-side with respect to digital marketing, 80% of agencies and production companies pointed to user experience (UX) as a major (45%) or minor (35%) talent gap, per results from a Society of Digital Agencies (SoDA) survey conducted by Econsultancy. Many also reported that clients have skill gaps in analytics (79%), social (78%), and technology (76%).

Client marketers appear to be faring relatively better in executive management and content, according to respondents, with 28% and 25% respectively saying marketers display no skills gap in those areas at all. Read the rest at MarketingCharts.

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