Archive for March 6, 2013
Ad/PR Agency Selection Criteria, March 2013 [CHART]
Marketers rank strategic insights as their most important criterion when reviewing new agencies.
Read MoreMobile Website Features Of Alcohol Brands, December 2012 [CHART]
About nine in 10 alcohol brands incorporate links to social networks into their mobile websites.
Read MoreFind-A-Store Features For Alcohol Brand Websites, December 2012 [CHART]
84% of spirit alcohol brands had incorporated retail locators into their websites.
Read MoreFind-A-Store Features For Alcohol Brand Websites, December 2012 [CHART]
84% of spirit alcohol brands had incorporated retail locators into their websites.
Read MoreMarketers' Priorities, 2012 & 2013 [TABLE]
For 2013, the number of marketers listing content marketing as their top priority nearly doubled, to 34.8%.
Read MoreImportance Of Authorship To Content Marketing, January 2013 [CHART]
Approximately two-thirds of marketing professionals considered authorship to play an important role in their content marketing strategy, while one-third did not.
Read MoreImportance Of Authorship To Content Marketing, January 2013 [CHART]
Approximately two-thirds of marketing professionals considered authorship to play an important role in their content marketing strategy, while one-third did not.
Read MoreContent That Generates The Best ROI For Marketers, January 2013 [CHART]
Marketers were most widely satisfied by the ROI from featured articles, with 62.2% saying they provided some of the best content ROI.
Read MoreContent That Generates The Best ROI For Marketers, January 2013 [CHART]
Marketers were most widely satisfied by the ROI from featured articles, with 62.2% saying they provided some of the best content ROI.
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