CopyPress found that approximately two-thirds of respondents considered authorship to play an important role in their content marketing strategy, while one-third did not. Authorship generally refers to whether articles are bylined, and whether those bylines are from high-profile individuals. Read the rest at eMarketer. SEE ALSO: Expert Positioning Trends & Statistics.
Home » Content Marketing Statistics & Trends [FEED] » Importance Of Authorship To Content Marketing, January 2013 [CHART]