55% of marketers from around the world plan to increase their digital marketing budgets this year.
Archives for March 6, 2013
Today’s marketer has moved from outbound, advertising and intuition-based marketing to a new inbound model that emphasizes digital channels, multiple touchpoints, and data analytics,
51% of affluents have engaged with social media about a TV program while watching that program.
Customer satisfaction with e-commerce sites improved in 2012, outpacing satisfaction ratings with traditional retail stores for the 11th consecutive year.
Tablets accounted for just 7% of traffic on the Jumptap network in 2011, half the share accounted for by feature phones.
Marketers rank strategic insights as their most important criterion when reviewing new agencies.
About nine in 10 alcohol brands incorporate links to social networks into their mobile websites.
84% of spirit alcohol brands had incorporated retail locators into their websites.
For 2013, the number of marketers listing content marketing as their top priority nearly doubled, to 34.8%.
Approximately two-thirds of marketing professionals considered authorship to play an important role in their content marketing strategy, while one-third did not.