These are the ten most popular marketing statistics posts at e-Strategy Trends for the month of February 2013.
Archives for March 1, 2013
Pew Internet & American Life project presentation that takes a look at museum marketing and how arts organizations are using online communications.
27% of brand marketers reported that increasing digital investment was the biggest change in their local marketing strategy in the past year.
Adoption by the Top 100 brands of social media rose five percentage points (54% to 59%) from November 2012 to February 2013.
92% of the 2012 Inc. 500 companies use social media.
24% of American smart phone users surveyed during Q2 2012 reported scanning a barcode or QR code in the previous 30 days.
In Q4 2012, 53.2% of time spent watching tablet video was with content running at least a half-hour in length.
About 6 in 10 CMOs rate their company’s marketing excellence as Strong or better, while just 1 in 10 rate it as Weak or Very Weak.
Radio revenues from local online advertising increased by 22% last year to $370.7 million, slightly outpacing overall local online advertising growth of 20%.