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B2B Website Traffic Sources For SMBs, 2012 [CHART]

Chart - B2B Website Traffic Sources For SMBs

Social remains a small part of the larger traffic picture for most of the B2B SMBs studied, accounting for 1.9% of total traffic. The study found that more than 80% of site traffic to these businesses was either organic (i.e. came through a search engine listing) or direct to the site. Social media also ranked behind paid search as a source of site traffic. Read the rest at eMarketer.