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Top Metrics For Evaluating Influencers, December 2012 [CHART]

Chart - Top Metrics For Evaluating Influencers

It is not easy for marketers to identify and target influencers, however. Facebook friends and “likes” and Twitter followers were among the most important metrics used by brands when evaluating these individuals. A blog’s unique users and blog page views were also extremely important. Read the rest at eMarketer.