Despite consumer and marketer beliefs that traditional media advertising on the whole is more effective than online advertising, marketers continue to shift budgets away from traditional media and towards digital marketing channels.
Archives for February 27, 2013
Video ads viewed online during full episodes of TV shows have a higher impact than ads viewed on traditional TV or during short-form content online.
HubSpot has found that virtually all of its customers experienced an increase in traffic since using HubSpot, with a plurality (25.1%) attributing that increase to blogging.
A new study finds 37% of companies achieved an Excellent (4%) or Good (33%) rating on the Temkin Experience Rating scale, a 9% point increase from last year, and a 21% point jump from 2011.
American teens strongly favor offline over online ads across a variety of measures.
Twenty-four of 57 brands analyzed owned more than 50% of their first-page search results.
46% of first-page organic search results for worldwide upscale hotel brand keywords belonged to brands themselves, as opposed to OTA sites or TripAdvisor links.
Facebook friends and Likes and Twitter followers were among the most important metrics used by brands when evaluating these individuals.
86% of influencers blogged regularly, and more than half operated between two to five blogs.
65% of top US brands reported participating in influencer marketing.