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You are here: Home / 2013 / February / Archives for 25th

Archives for February 25, 2013

Social Media Advertising Objectives, October 2012 [CHART]

Social Media Advertising Objectives, October 2012 [CHART]

54% of agencies and 39% of advertisers reported using social ads to do some mix of branding and direct response.

February 25, 2013 By David Erickson
Filed Under: Advertising, Social Media Marketing Tagged With: Brand Marketing, Branding, Chart, Direct Response Marketing, Online Branding, Social Media Advertising, Statistics

Percent Of Online Budget Allocated To Social Advertising, October 2012 [CHART]

Percent Of Online Budget Allocated To Social Advertising, October 2012 [CHART]

Seven in 10 respondents said they would spend between 1% and 10% of their online budget on social ads, suggesting that for most it is a present, but not a dominant part of the marketing mix.

February 25, 2013 By David Erickson
Filed Under: Advertising, Marketing Budgets, Social Media Marketing Tagged With: Chart, Social Media Advertising, Social Media Advertising Budgets, Statistics

Change In Social Media Ad Budgets In 2013 [CHART]

Change In Social Media Ad Budgets In 2013 [CHART]

64% of US advertisers planned to increase their paid social media ad budgets this year, with just 2% saying they intended to spend less money in 2013 than they did in 2012 on paid social ads.

February 25, 2013 By David Erickson
Filed Under: Advertising, Marketing Budgets, Social Media Marketing Tagged With: Chart, Social Media Advertising, Social Media Advertising Budgets, Statistics

Oscars 2013 Social TV Chatter On Facebook [INFOGRAPHIC]

Oscars 2013 Social TV Chatter On Facebook [INFOGRAPHIC]

This infographic by Facebook illustrates some of the Social Television chatter that occurred during the Oscars broadcast.

February 25, 2013 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Content Marketing, Demographics, Generation V, Generation X, Generations, Millennials, Online Behavior, Silent Generation, Social Media Marketing Tagged With: Academy Awards, Adele, Amour, Anne Hathaway, Argo, Awards, Beasts Of The Southern Wild, Ben Affleck, Bradley Cooper, Daniel Day Lewis, Denzel Washington, Django Unchained, Entertainment Marketing, Facebook, George Clooney, Hollywood, Hugh Jackman, Infographic, Jennifer Lawrence, Jessica Chastain, Les Miserables, Life Of Pi, Lincoln, Movie Marketing, Music Marketing, Oscars, Oscars 2013, Sally Fields, Seth McFarlane, Silver Linings Playbook, Social Television, Stacy Keibler, Statistics, Tommy Lee Jones, Zero Dark Thirty

Types Of Local Market Data Collected By Marketers, February 2013 [CHART]

Types Of Local Market Data Collected By Marketers, February 2013 [CHART]

Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it.

February 25, 2013 By David Erickson
Filed Under: Analytics, Consumer Behavior, Online Behavior, Social Media Marketing Tagged With: Chart, Customer Service, Monitoring, Opposition Research, Persona Marketing, Social Media Analytics, Statistics

Latinos Identities, February 2013 [CHART]

Latinos Identities, February 2013 [CHART]

Latinos are increasingly aspiring to be equally Latino and equally American.

February 25, 2013 By David Erickson
Filed Under: Consumer Behavior, Ethnic Marketing Tagged With: Chart, Consumer Attitudes, Hispanics, Latinos, Statistics

Online Video Ad Views, December 2011 – January 2013 [CHART]

Online Video Ad Views, December 2011 – January 2013 [CHART]

Online video ad views fell from a peak of 11.3 billion in December 2012 to just 9.1 billion last month, a 19.5% decline.

February 25, 2013 By David Erickson
Filed Under: Advertising, Online Behavior, Video Marketing Tagged With: Chart, Statistics, Video Advertising

Mobile Marketing Budget Plans, February 2013 [CHART]

Mobile Marketing Budget Plans, February 2013 [CHART]

6 in 10 marketers said they expect their mobile marketing budgets to increase significantly (15%) or slightly (45%).

February 25, 2013 By David Erickson
Filed Under: Marketing Budgets, Mobile Marketing Tagged With: Chart, Mobile Marketing Budgets, Statistics

Mobile Operating System Market Share, 2011 vs 2012 [CHART]

Mobile Operating System Market Share, 2011 vs 2012 [CHART]

With 75% share of total ad impressions, the smart phone share grew by 7% points from 2011.

February 25, 2013 By David Erickson
Filed Under: Advertising, Consumer Behavior, Mobile Marketing, Online Behavior, Technographics Tagged With: Android, Apple, Blackberry, Chart, iOS, Mobile Advertising, Mobile Behavior, Statistics, Symbian, Windows

Americans’ Most Popular Movie Genres [CHART]

Americans’ Most Popular Movie Genres [CHART]

Asked the types of movies they like to see most in theaters, 61% of American moviegoers chose action and adventure flicks, with comedy (50%) rating as the second-most popular.

February 25, 2013 By David Erickson
Filed Under: Consumer Behavior, Ethnic Marketing Tagged With: African Americans, Asian Americans, Caucasians, Chart, Consumer Attitudes, Hispanics, Latinos, Movie Marketing, Pop Culture, Public Opinion, Statistics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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