54% of agencies and 39% of advertisers reported using social ads to do some mix of branding and direct response.
Archives for February 25, 2013
Seven in 10 respondents said they would spend between 1% and 10% of their online budget on social ads, suggesting that for most it is a present, but not a dominant part of the marketing mix.
64% of US advertisers planned to increase their paid social media ad budgets this year, with just 2% saying they intended to spend less money in 2013 than they did in 2012 on paid social ads.
This infographic by Facebook illustrates some of the Social Television chatter that occurred during the Oscars broadcast.
Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it.
Latinos are increasingly aspiring to be equally Latino and equally American.
Online video ad views fell from a peak of 11.3 billion in December 2012 to just 9.1 billion last month, a 19.5% decline.
6 in 10 marketers said they expect their mobile marketing budgets to increase significantly (15%) or slightly (45%).
With 75% share of total ad impressions, the smart phone share grew by 7% points from 2011.
Asked the types of movies they like to see most in theaters, 61% of American moviegoers chose action and adventure flicks, with comedy (50%) rating as the second-most popular.