![Social Media Advertising Objectives, October 2012 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/02/151135-150x150.gif)
54% of agencies and 39% of advertisers reported using social ads to do some mix of branding and direct response.
Archives for February 25, 2013
Percent Of Online Budget Allocated To Social Advertising, October 2012 [CHART]
![Percent Of Online Budget Allocated To Social Advertising, October 2012 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/02/151130-150x150.gif)
Seven in 10 respondents said they would spend between 1% and 10% of their online budget on social ads, suggesting that for most it is a present, but not a dominant part of the marketing mix.
Change In Social Media Ad Budgets In 2013 [CHART]
![Change In Social Media Ad Budgets In 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/02/151131-150x150.gif)
64% of US advertisers planned to increase their paid social media ad budgets this year, with just 2% saying they intended to spend less money in 2013 than they did in 2012 on paid social ads.
Oscars 2013 Social TV Chatter On Facebook [INFOGRAPHIC]
![Oscars 2013 Social TV Chatter On Facebook [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2013/02/Facebook-Oscars-Infographic-150x150.jpeg)
This infographic by Facebook illustrates some of the Social Television chatter that occurred during the Oscars broadcast.
Types Of Local Market Data Collected By Marketers, February 2013 [CHART]
![Types Of Local Market Data Collected By Marketers, February 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/02/CMOCouncil-Local-Market-Data-Insights-Collected-Feb2013-150x150.png)
Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it.
Latinos Identities, February 2013 [CHART]
![Latinos Identities, February 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/02/EthniFactsLatinWorks-Latino-Identity-Aspirations-Feb2013-150x150.png)
Latinos are increasingly aspiring to be equally Latino and equally American.
Online Video Ad Views, December 2011 – January 2013 [CHART]
![Online Video Ad Views, December 2011 – January 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/02/comScore-Online-Video-Ad-Views-Feb2013-150x150.png)
Online video ad views fell from a peak of 11.3 billion in December 2012 to just 9.1 billion last month, a 19.5% decline.
Mobile Marketing Budget Plans, February 2013 [CHART]
![Mobile Marketing Budget Plans, February 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/02/Aquent-Mobile-Marketing-Budget-Plans-Feb2013-150x150.png)
6 in 10 marketers said they expect their mobile marketing budgets to increase significantly (15%) or slightly (45%).
Mobile Operating System Market Share, 2011 vs 2012 [CHART]
![Mobile Operating System Market Share, 2011 vs 2012 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/02/MillennialMedia-Mobile-OS-Mix-2012-v-2011-Feb2013-150x150.png)
With 75% share of total ad impressions, the smart phone share grew by 7% points from 2011.
Americans’ Most Popular Movie Genres [CHART]
![Americans’ Most Popular Movie Genres [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/02/Nielsen-Moviegoers-Favorite-Genres-in-2012-Feb2013-150x150.png)
Asked the types of movies they like to see most in theaters, 61% of American moviegoers chose action and adventure flicks, with comedy (50%) rating as the second-most popular.