54% of agencies and 39% of advertisers reported using social ads to do some mix of branding and direct response.
Archives for February 25, 2013
Percent Of Online Budget Allocated To Social Advertising, October 2012 [CHART]
Seven in 10 respondents said they would spend between 1% and 10% of their online budget on social ads, suggesting that for most it is a present, but not a dominant part of the marketing mix.
Change In Social Media Ad Budgets In 2013 [CHART]
64% of US advertisers planned to increase their paid social media ad budgets this year, with just 2% saying they intended to spend less money in 2013 than they did in 2012 on paid social ads.
Oscars 2013 Social TV Chatter On Facebook [INFOGRAPHIC]
This infographic by Facebook illustrates some of the Social Television chatter that occurred during the Oscars broadcast.
Types Of Local Market Data Collected By Marketers, February 2013 [CHART]
Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it.
Latinos Identities, February 2013 [CHART]
Latinos are increasingly aspiring to be equally Latino and equally American.
Online Video Ad Views, December 2011 – January 2013 [CHART]
Online video ad views fell from a peak of 11.3 billion in December 2012 to just 9.1 billion last month, a 19.5% decline.
Mobile Marketing Budget Plans, February 2013 [CHART]
6 in 10 marketers said they expect their mobile marketing budgets to increase significantly (15%) or slightly (45%).
Mobile Operating System Market Share, 2011 vs 2012 [CHART]
With 75% share of total ad impressions, the smart phone share grew by 7% points from 2011.
Americans’ Most Popular Movie Genres [CHART]
Asked the types of movies they like to see most in theaters, 61% of American moviegoers chose action and adventure flicks, with comedy (50%) rating as the second-most popular.