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You are here: Home / 2013 / February / Archives for 22nd

Archives for February 22, 2013

Most Effective SMB Marketing Channels, February 2013 [CHART]

Most Effective SMB Marketing Channels, February 2013 [CHART]

The study found that 53% of respondents rated TV ads a top-2 box score on a 10-point scale of effectiveness.

February 22, 2013 By David Erickson
Filed Under: Advertising, Email Marketing, Event Marketing, Search Engine Marketing, Social Media Marketing Tagged With: Chart, Direct Mail, Display Advertising, Internet Advertising, Online Advertising, Outdoor Advertising, Print Advertising, Radio Advertising, Search Engine Optimization, SMBs, Statistics, Television Advertising, Trade Show Marketing, Word Of Mouth

Challenges In Localizing Marketing Campaigns [CHART]

Challenges In Localizing Marketing Campaigns [CHART]

A chart showing marketers’ complaints about the biggest challenges they face in localizing their marketing campaigns.

February 22, 2013 By David Erickson
Filed Under: Local Internet Marketing, Social Media Marketing Tagged With: Chart, Localization, Statistics

How Mobile Affects Local Marketing Mix [CHART]

How Mobile Affects Local Marketing Mix [CHART]

While many brands and retailers have a vague understanding of the importance of localizing their marketing efforts, they simply aren’t doing it effectively — if at all.

February 22, 2013 By David Erickson
Filed Under: Local Internet Marketing, Location-Based Services, Mobile Marketing, Search Engine Marketing Tagged With: Chart, Mobile Apps, Mobile Behavior, Mobile Search, Search Engine Optimization, Statistics

Marketers’ Knowledge Of Mobile Email Metrics, August 2012 [CHART]

Marketers’ Knowledge Of Mobile Email Metrics, August 2012 [CHART]

31% of email marketers do not know their mobile email open rate.

February 22, 2013 By David Erickson
Filed Under: Email Marketing, Mobile Marketing Tagged With: Click-Through Rates, Email Analytics, Email Open Rates, Metrics, Mobile Email, Statistics

Interaction With Brands Via Social Media By Generation, February 2013 [CHART]

Interaction With Brands Via Social Media By Generation, February 2013 [CHART]

67% of people have have interacted with a company via a social media channel for servicing versus 33% who have done so for marketing.

February 22, 2013 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Demographics, Generation X, Generations, Millennials, Online Behavior, Silent Generation, Social Media Marketing Tagged With: Brand Marketing, Branding, Chart, Customer Service, Online Branding, Statistics

Facebook Pages Benchmarks [INFOGRAPHIC]

Facebook Pages Benchmarks [INFOGRAPHIC]

This infographic by Quintly analyzes Facebook metrics to provide benchmarks for pages of all sizes.

February 22, 2013 By David Erickson
Filed Under: Analytics, Consumer Behavior, Online Behavior, Social Media Marketing Tagged With: Facebook, Infographic, Metrics, Social Media Analytics, Statistics

Top Channels For Local Marketing Success, February 2013 [CHART]

Top Channels For Local Marketing Success, February 2013 [CHART]

Senior marketers are lukewarm about mobile’s importance to their local marketing agendas.

February 22, 2013 By David Erickson
Filed Under: Advertising, Consumer Behavior, Email Marketing, Event Marketing, Local Internet Marketing, Location-Based Services, Mobile Marketing, Online Behavior, Search Engine Marketing, Social Media Marketing, Web Development Tagged With: Chart, Mobile Advertising, Newspaper Advertising, Outdoor Advertising, Print Advertising, Radio Advertising, Search Engine Optimization, Statistics, Website Marketing

Video Engagement: Facebook Uploads vs. YouTube Links, January 2013 [CHART]

Video Engagement: Facebook Uploads vs. YouTube Links, January 2013 [CHART]

Facebook videos achieved a 40% higher Engagement Rate (0,25%) than YouTube links (0,151%) in the studied period.

February 22, 2013 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Online Behavior, Social Media Marketing, Video Marketing Tagged With: Chart, Engagement, Facebook, Social Sharing, Statistics, YouTube

Online Travel Spending, 2012 [TABLE]

Online Travel Spending, 2012 [TABLE]

US travel e-commerce sales exceeded $100 billion for the first time last year, reaching $103 billion.

February 22, 2013 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Online Behavior Tagged With: Airline Marketing, Automotive Marketing, Car Rental, Hospitality Marketing, Hotel Marketing, Online Sales, Statistics, Table, Travel Marketing

Getting Facebook Shares [INFOGRAPHIC]

Getting Facebook Shares [INFOGRAPHIC]

This infographic by Mari Smith illustrates fourteen tactics to inspire people to share your content on Facebook.

February 22, 2013 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Online Behavior, Social Media Marketing, Video Marketing Tagged With: Dayparting, eTailing, Facebook, Infographic, Mari Smith, Restaurant Marketing, Retail Marketing, Seasonal Marketing, Statistics, Tactics, Visual Communications

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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