Archive for February 22, 2013
Most Effective SMB Marketing Channels, February 2013 [CHART]
The study found that 53% of respondents rated TV ads a top-2 box score on a 10-point scale of effectiveness.
Read MoreChallenges In Localizing Marketing Campaigns [CHART]
A chart showing marketers’ complaints about the biggest challenges they face in localizing their marketing campaigns.
Read MoreHow Mobile Affects Local Marketing Mix [CHART]
While many brands and retailers have a vague understanding of the importance of localizing their marketing efforts, they simply aren’t doing it effectively — if at all.
Read MoreMarketers’ Knowledge Of Mobile Email Metrics, August 2012 [CHART]
31% of email marketers do not know their mobile email open rate.
Read MoreInteraction With Brands Via Social Media By Generation, February 2013 [CHART]
67% of people have have interacted with a company via a social media channel for servicing versus 33% who have done so for marketing.
Read MoreFacebook Pages Benchmarks [INFOGRAPHIC]
This infographic by Quintly analyzes Facebook metrics to provide benchmarks for pages of all sizes.
Read MoreTop Channels For Local Marketing Success, February 2013 [CHART]
Senior marketers are lukewarm about mobile’s importance to their local marketing agendas.
Read MoreVideo Engagement: Facebook Uploads vs. YouTube Links, January 2013 [CHART]
Facebook videos achieved a 40% higher Engagement Rate (0,25%) than YouTube links (0,151%) in the studied period.
Read MoreOnline Travel Spending, 2012 [TABLE]
US travel e-commerce sales exceeded $100 billion for the first time last year, reaching $103 billion.
Read MoreGetting Facebook Shares [INFOGRAPHIC]
This infographic by Mari Smith illustrates fourteen tactics to inspire people to share your content on Facebook.
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