The study found that 53% of respondents rated TV ads a top-2 box score on a 10-point scale of effectiveness.
Archives for February 22, 2013
A chart showing marketers’ complaints about the biggest challenges they face in localizing their marketing campaigns.
While many brands and retailers have a vague understanding of the importance of localizing their marketing efforts, they simply aren’t doing it effectively — if at all.
31% of email marketers do not know their mobile email open rate.
67% of people have have interacted with a company via a social media channel for servicing versus 33% who have done so for marketing.
This infographic by Quintly analyzes Facebook metrics to provide benchmarks for pages of all sizes.
Senior marketers are lukewarm about mobile’s importance to their local marketing agendas.
Facebook videos achieved a 40% higher Engagement Rate (0,25%) than YouTube links (0,151%) in the studied period.
US travel e-commerce sales exceeded $100 billion for the first time last year, reaching $103 billion.
This infographic by Mari Smith illustrates fourteen tactics to inspire people to share your content on Facebook.