![Most Effective SMB Marketing Channels, February 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/02/Vocus-SMB-Marketing-Channel-Effectiveness-Feb2013-150x150.png)
The study found that 53% of respondents rated TV ads a top-2 box score on a 10-point scale of effectiveness.
Archives for February 22, 2013
Challenges In Localizing Marketing Campaigns [CHART]
![Challenges In Localizing Marketing Campaigns [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/02/Screen-Shot-2013-02-20-at-1.53.00-PM-600x553-150x150.png)
A chart showing marketers’ complaints about the biggest challenges they face in localizing their marketing campaigns.
How Mobile Affects Local Marketing Mix [CHART]
![How Mobile Affects Local Marketing Mix [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/02/Screen-Shot-2013-02-20-at-1.29.55-PM-600x283-150x150.png)
While many brands and retailers have a vague understanding of the importance of localizing their marketing efforts, they simply aren’t doing it effectively — if at all.
Marketers’ Knowledge Of Mobile Email Metrics, August 2012 [CHART]
![Marketers’ Knowledge Of Mobile Email Metrics, August 2012 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/02/Moblile-Email-Messages-2013-2-1-150x150.png)
31% of email marketers do not know their mobile email open rate.
Interaction With Brands Via Social Media By Generation, February 2013 [CHART]
![Interaction With Brands Via Social Media By Generation, February 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/02/JDPower-Consumer-Interactions-with-Brands-via-Social-Media-Feb2013-150x150.png)
67% of people have have interacted with a company via a social media channel for servicing versus 33% who have done so for marketing.
Facebook Pages Benchmarks [INFOGRAPHIC]
![Facebook Pages Benchmarks [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2013/02/QuintlyAverageInfographic-150x150.jpg)
This infographic by Quintly analyzes Facebook metrics to provide benchmarks for pages of all sizes.
Top Channels For Local Marketing Success, February 2013 [CHART]
![Top Channels For Local Marketing Success, February 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/02/CMOCouncil-Channel-Importance-to-Local-Marketing-Success-Feb2013-150x150.png)
Senior marketers are lukewarm about mobile’s importance to their local marketing agendas.
Video Engagement: Facebook Uploads vs. YouTube Links, January 2013 [CHART]
![Video Engagement: Facebook Uploads vs. YouTube Links, January 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/02/yt-vs-fb-videos-150x150.png)
Facebook videos achieved a 40% higher Engagement Rate (0,25%) than YouTube links (0,151%) in the studied period.
Online Travel Spending, 2012 [TABLE]
![Online Travel Spending, 2012 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2013/02/comScore-Online-Travel-Spending-in-2012-Feb2013-150x150.png)
US travel e-commerce sales exceeded $100 billion for the first time last year, reaching $103 billion.
Getting Facebook Shares [INFOGRAPHIC]
![Getting Facebook Shares [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2013/02/MariSmithInfographic-150x150.jpg)
This infographic by Mari Smith illustrates fourteen tactics to inspire people to share your content on Facebook.