Top Marketing Analytics Objectives In 2013 [CHART]

Chart - Top Marketing Analytics Objectives In 2013

While the vast majority of marketers report collecting at least an average amount of data, only 37% say they routinely gain insight from their analytics, per results from a MarketingSherpa study. Consequently, when asked their most important objectives for marketing analytics this year, it’s not surprising that the most commonly cited objectives related to data insights, such as acting on data to improve marketing performance (66%), and combining data from multiple sources to draw correlations and make predictions (39%).

Beyond those leading objectives, slightly more than one-quarter cited a variety of others, including measuring attribution and interactions across channels (28%), improving data hygiene and quality issues (27%), and funding new analytics tools and solutions (27%). Read the rest at MarketingCharts.