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Changes In Data-Related Marketing Budgets For 2013 [CHART]

Chart - Changes In Data-Related Marketing Budgets For 2013

Marketers worldwide are continuing to invest in making sense of the surge of data produced by digital interactions with customers—68% said they will increase data-related marketing spending in 2013 and just 3% planned to decrease spending, according to a study by Infogroup Targeting Solutions and Yesmail Interactive. Read the rest at eMarketer.