Best Channels For Generating Customer Data, October 2012 [CHART]

Chart - Best Channels For Generating Customer Data

So, what are marketers’ best sources of customer data? As of October 2012, 49% said website analytics, 19% said data from email campaigns and 12% said data arising from social media interaction. Other data sources included SMS/phone analytics, direct mail interaction and display analytics. Read the rest at eMarketer.

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