Of the 2,608 photos the top 100 brands shared in the past quarter, 98 percent were posted to Facebook.
Archives for February 21, 2013
In November, roughly one-half of the brands on Instagram used filters, but that number has reduced over time.
40% of women and 30% of American men relied on the Internet to diagnose medical conditions.
16% of internet users said they had searched for information on a drug they had seen advertised.
72% of US internet users and 59% of the general population had looked online for health information within the past year.
36% planned to start incorporating social media data into campaigns in 2013, and another 42% planned to integrate social media data more deeply.
Marketers most commonly saw Immediate Opportunity (defined as useful within the next 12 months) for customer profile data, web data and location data.
68% of marketers worldwide said they will increase data-related marketing spending in 2013 and just 3% planned to decrease spending.
Email marketing captures an average 15% of SMB marketing budgets.