Mobile Advertising/Marketing Objectives By Experience Level, August 2012 [TABLE]

Table - Mobile Advertising/Marketing Objectives By Experience Level

Despite the increased availability and enthusiasm for more immersive and interactive ad formats, the direct-response focus among mobile advertisers is one reason static ad formats remain popular. For advertisers trying to drive immediate conversions, the static banner provides an affordable and scalable means of linking mobile users to an app store or a web storefront, or to trigger a phone call or text message, all of which can generate leads or sales. Read the rest at eMarketer.