As of February 1, 69 of the Interbrand 100 had a Pinterest account and 59 an Instagram account, up from 63 and 54, respectively, 3 months earlier.
Archives for February 20, 2013
7 in 10 Americans who follow brands online say that they want to stay more connected to those brands when they offer them coupons, discounts and free products.
Asked what new developments will affect their email marketing programs in the next 12 months, 58% of marketers cited the pervasiveness of smartphones and tablets, and 57% pointed to social media.
China became the largest market this month, surpassing the US for the first time.
42% of Hispanic men and 55% of Hispanic fathers are the top decision maker for their household’s purchases.
About 7 in 10 respondents recalled receiving at least a single promotional product in the prior 12 months, with 88% of those recalling the advertiser and 62% the message.
Ninety-six percent of nonprofits said they were on Facebook vs. 90% of small businesses.
More than three out of five nonprofit organizations reported spending more time on social media than they did a year ago.