Facebook remains the most-used social networking platform, as two-thirds of online adults say that they are Facebook users.
Archives for February 18, 2013
Just 6% of online Americans use Tumblr.
Thirteen percent of internet users are taking and sharing pictures with Instagram.
Pinterest, the online pinboard, has attracted 15% of internet users to its virtual scrapbooking.
The percentage of internet users who are on Twitter has doubled since November 2010, currently standing at 16%.
Internet users under 50 are particularly likely to use a social networking site of any kind, and those 18-29 are the most likely of any demographic cohort to do so (83%).
Facebook, which (surprise!) ranks as the most popular social network, used by 67% of respondents, proves particularly appealing to women (72%).
1.4 trillion display ad impressions were delivered in the US in Q4 2012, up almost 6% year-over-year.
Smart phone penetration in the world’s top 19 digital markets is expected to double from 35.5% last year to an average of 71.7% in 2015.
More than 6 in 10 smartphone and tablet owners have purchased download media such as ringtones, e-books, and games via their device.