64% of 18-24-year-olds want companies to respond to them when they talk about them online, according to a new e-book containing results from a survey by J.D. Power & Associates and NetBase. Older age groups mirror that sentiment, although just half of the 55+ group agree. While that suggests that in general, consumers want companies to respond to discussions about them online (generally referring to social media), separate results from the survey paint a more confusing picture.
For example, roughly 6 in 10 respondents aged 18-54 want companies to listen to what they say about them online (although only about 4 in 10 of the 55+ crowd concur). But at the same time, about half of the respondents (with the 55+ set again an outlier at 59%) think that consumers should be able to talk about companies online without those companies listening in. Read the rest at MarketingCharts.