Archive for February 15, 2013
Top Affluent Metro Areas, 2007-2011 [TABLE]
The Bridgeport-Stamford-Norwalk, Connecticut MSA tops the list, with 17.9% of its households among the top 5% in the US.
Read MorePerceptions Of Social Media Marketing, February 2013 [CHART]
Social media is important to an organization (94%) and it enhances awareness of their brand (92%).
Read MoreMedia Spend Efficiency By Channel, Q4 2012 [CHART]
Social vastly outperforms portals, networks, and exchanges in ad reach efficiency – a measure that refers to their ability to reach exclusive users at the lowest cost.
Read MoreFinancial Activities On Mobile Devices By Device Type, February 2013 [CHART]
Slightly more than 9 in 10 smart phone and tablet users engage in one or more of a variety of financial activities on their devices.
Read MoreMarketing Channels Important To Women Entrepreneurs, 2013 [CHART]
54% of female business owners say their website is very important to their 2013 marketing investment plans, and another 31% say it’s somewhat important.
Read MoreConsumer Attitudes About Online Monitoring By Generation, February 2013 [CHART]
64% of 18-24-year-olds want companies to respond to them when they talk about them online.
Read MoreOnline Videos Views By Device, Q4 2011 – Q4 2012 [CHART]
In Q4 2012, non-PC/Mac devices accounted for 12% of video views, triple their share from Q1, and 6 times their share from a year earlier.
Read MoreWebsite Phone Call Conversion Rates By Industry, February 2013 [CHART]
Home services companies had by far the highest conversion rate, of 11.7%, while e-commerce businesses had the lowest, at just 0.2%.
Read MoreBehavior Of Twitter's Mostly Mobile Users, February 2013 [CHART]
These Primary Mobile Users are 57% more likely to compose original tweets, 63% more likely to click on links.
Read MoreMultichannel Shoppers' Purchase Paths, February 2013 [CHART]
When asked the first step they took in researching and/or shopping for a product this past holiday season, just 6% of multichannel shoppers visited the company’s website, mobile site, or mobile application. But, 21% ended up visiting a company website or app using their mobile phone at some point during the purchase journey, equal to the proportion who visited the company’s store.
Read More