Roadblocks To Effective Social Media Analytics, August 2012 [CHART]

Chart - Roadblocks To Effective Social Media Analytics

In a 2012 survey conducted by Infogroup Targeting Solutions and Yesmail Interactive, 53% of marketers worldwide said they planned to make greater use of real-time data in 2013.

In addition, 80% of surveyed marketers said they planned to use social media data in their broader marketing efforts. Read the rest at eMarketer.

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