Seventy-eight percent of US mom internet users surveyed who looked for recipes online or off went to websites vs. 66% who said they’d used Pinterest.
Archives for February 14, 2013
Thirty percent of those surveyed from the entire Allrecipe.com and Meredith pool reported using Pinterest at least once a week.
Nearly half of women are using their smart phone more often while grocery shopping, and of those, 47% said they were doing so because apps were easy and quick to use in-store.
This year, eMarketer estimates there will be 65.7 million iPad users in the US, representing 60% of the total tablet audience.
88% of iPad users checked their email on their tablet daily.
For reading emails, more than half of respondents chose the tablet as their preferred device, beating out PCs and Macs by over 20 percentage points.
80% of marketers said they planned to use social media data in their broader marketing efforts.
An already well-cited example of using real-time data came when a power outage disrupted Super Bowl XLVII, and brands took to social media.
90% of technology startups fail. This inforgraphic from Allmand Law looks at the successes and failures of well-known tech startups.
This infographic illustrates that of the 20.9 million Super Bowl XLVII-related tweets sent during the game, nearly 30% were about the ads.