Video Ad Completion Rates by Video Length, Q1 2011 – Q4 2012 [CHART]

by derickson on February 13, 2013

in Advertising,Consumer Behavior,Content Marketing,Online Behavior,Video Marketing

pinit fg en rect gray 20 Video Ad Completion Rates by Video Length, Q1 2011   Q4 2012 [CHART]
lg share en Video Ad Completion Rates by Video Length, Q1 2011   Q4 2012 [CHART]

FreeWheel Video Ad Completion Rates Q12011 Q42012 Feb2013 Video Ad Completion Rates by Video Length, Q1 2011   Q4 2012 [CHART]

Despite packing in an average of 2.5 more ads per video in Q4 than in Q3 (9.4 vs. 6.9), the completion rate for ads in long-form content (20+ minutes) held steady at 93% in Q4, per new quarterly data from FreeWheel. Completion rates for long-form video ads remained at their peak, up from 88% in Q4 2011 and 85% in the first quarter of that year. The completion rate for ads in mid-form content (5-20 minutes) also ended the year on a high note (81%).

Only ads served during short-form content (of less than 5 minutes) didn’t end the year at their high. Still, with a 68% completion rate (compared to Q2′s high of 69%), those ads were completed at a far greater rate than a year earlier (54% in Q4 2011). Read the rest at MarketingCharts.

Other Articles You May Enjoy:

Share and Enjoy

  • wp socializer sprite mask 16px Video Ad Completion Rates by Video Length, Q1 2011   Q4 2012 [CHART]
  • wp socializer sprite mask 16px Video Ad Completion Rates by Video Length, Q1 2011   Q4 2012 [CHART]
  • wp socializer sprite mask 16px Video Ad Completion Rates by Video Length, Q1 2011   Q4 2012 [CHART]
  • wp socializer sprite mask 16px Video Ad Completion Rates by Video Length, Q1 2011   Q4 2012 [CHART]
  • wp socializer sprite mask 16px Video Ad Completion Rates by Video Length, Q1 2011   Q4 2012 [CHART]
  • wp socializer sprite mask 16px Video Ad Completion Rates by Video Length, Q1 2011   Q4 2012 [CHART]
  • wp socializer sprite mask 16px Video Ad Completion Rates by Video Length, Q1 2011   Q4 2012 [CHART]
  • wp socializer sprite mask 16px Video Ad Completion Rates by Video Length, Q1 2011   Q4 2012 [CHART]

Like this post? Be the first to Rate It, then Comment Below

1 Star2 Stars3 Stars4 Stars5 Stars
(No Ratings Yet)
Loading ... Loading ...

Leave a Comment

What is 9 + 14 ?
Please leave these two fields as-is:
IMPORTANT! To be able to proceed, you need to solve the following simple math (so we know that you are a human) :-)

Previous post:

Next post: