When it comes to marketing tactics best suited to turning up high volumes of leads, marketers most frequently cited the work of third-party lead generators at 34%. Other trusted sources for maximizing lead generation included paid search advertising and email marketing. Fourth on the list, however, was the in-person marketing that happens at trade shows and events: 66% of B2B marketers said such events brought in a high or medium quantity of leads for them. Read the rest at eMarketer.
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