B2B Marketing Channels By Lead Volume, November 2012 [TABLE]

When it comes to marketing tactics best suited to turning up high volumes of leads, marketers most frequently cited the work of third-party lead generators at 34%. Other trusted sources for maximizing lead generation included paid search advertising and email marketing. Fourth on the list, however, was the in-person marketing that happens at trade shows and events: 66% of B2B marketers said such events brought in a high or medium quantity of leads for them. Read the rest at eMarketer.

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Tagged as: Banner Advertising, Conference Marketing, Direct Mail, Display Advertising, Email Lists, Internet Advertising, Lead Generation, Online Advertising, Print Advertising, Radio Advertising, Retargeting, Search Engine Advertising, Search Engine Optimization, Social Media Advertising, Statistics, Table, Telemarketing, Television Advertising, Trade Show Marketing, Virtual Events, Webinar Marketing