When it comes to marketing tactics best suited to turning up high volumes of leads, marketers most frequently cited the work of third-party lead generators at 34%. Other trusted sources for maximizing lead generation included paid search advertising and email marketing. Fourth on the list, however, was the in-person marketing that happens at trade shows and events: 66% of B2B marketers said such events brought in a high or medium quantity of leads for them. Read the rest at eMarketer.
Home » Advertising Statistics & Trends » B2B Marketing Channels By Lead Volume, November 2012 [TABLE]