B2B Marketing Channels By Lead Quality, November 2012 [TABLE]

by derickson on February 13, 2013

in Advertising,B2B Marketing,Consumer Behavior,Content Marketing,Email Marketing,Event Marketing,International,Online Behavior,Search Engine Marketing,Social Media Marketing

pinit fg en rect gray 20 B2B Marketing Channels By Lead Quality, November 2012 [TABLE]
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149574 B2B Marketing Channels By Lead Quality, November 2012 [TABLE]

Among the most endorsed tactics for attracting high-quality leads were in-house email marketing and search engine optimization. Two in five said their own email campaigns produced predominantly high-quality leads; 36% said the same of leads that came in through SEO. Tactics designed to create person-to-person direct contact were also among the best performing, including telemarketing/cold-calling and trade show events, both of which most B2B marketers surveyed said mainly delivered leads of reasonable to high quality. Another high performer: sponsoring webinars, which 77% of respondents said led to high- or medium-quality leads. Read the rest at eMarketer.

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  • wp socializer sprite mask 16px B2B Marketing Channels By Lead Quality, November 2012 [TABLE]
  • wp socializer sprite mask 16px B2B Marketing Channels By Lead Quality, November 2012 [TABLE]
  • wp socializer sprite mask 16px B2B Marketing Channels By Lead Quality, November 2012 [TABLE]
  • wp socializer sprite mask 16px B2B Marketing Channels By Lead Quality, November 2012 [TABLE]
  • wp socializer sprite mask 16px B2B Marketing Channels By Lead Quality, November 2012 [TABLE]
  • wp socializer sprite mask 16px B2B Marketing Channels By Lead Quality, November 2012 [TABLE]
  • wp socializer sprite mask 16px B2B Marketing Channels By Lead Quality, November 2012 [TABLE]
  • wp socializer sprite mask 16px B2B Marketing Channels By Lead Quality, November 2012 [TABLE]

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