B2B Marketing Channels By Lead Quality, November 2012 [TABLE]

Pinterest
Bookmark and Share

Table - B2B Marketing Channels By Lead Quality

Among the most endorsed tactics for attracting high-quality leads were in-house email marketing and search engine optimization. Two in five said their own email campaigns produced predominantly high-quality leads; 36% said the same of leads that came in through SEO. Tactics designed to create person-to-person direct contact were also among the best performing, including telemarketing/cold-calling and trade show events, both of which most B2B marketers surveyed said mainly delivered leads of reasonable to high quality. Another high performer: sponsoring webinars, which 77% of respondents said led to high- or medium-quality leads. Read the rest at eMarketer.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Leave a Reply

Your email address will not be published. Required fields are marked *

* Copy This Password *

* Type Or Paste Password Here *

What is 4 + 8 ?
Please leave these two fields as-is:
IMPORTANT! To be able to proceed, you need to solve the following simple math (so we know that you are a human) :-)