B2B Marketing Channels By Lead Quality, November 2012 [TABLE]

Among the most endorsed tactics for attracting high-quality leads were in-house email marketing and search engine optimization. Two in five said their own email campaigns produced predominantly high-quality leads; 36% said the same of leads that came in through SEO. Tactics designed to create person-to-person direct contact were also among the best performing, including telemarketing/cold-calling and trade show events, both of which most B2B marketers surveyed said mainly delivered leads of reasonable to high quality. Another high performer: sponsoring webinars, which 77% of respondents said led to high- or medium-quality leads. Read the rest at eMarketer.

Other Articles You May Enjoy:

• B2B Lead Quantity & Quality By Channel, December 2012 [CHART]
• B2B Lead Quantity & Quality By Content Type, December 2012 [CHART]
• B2B Marketing Channels By Lead Volume, November 2012 [TABLE]
• Customer Experience Ratings By Channel [CHART]
• B2B Content Marketing Challenges, 2011 vs. 2012 [CHART]

Share and Enjoy

Tagged as: Banner Advertising, Conference Marketing, Direct Mail, Display Advertising, Email Lists, Internet Advertising, Lead Generation, Online Advertising, Print Advertising, Radio Advertising, Retargeting, Search Engine Advertising, Search Engine Optimization, Social Media Advertising, Statistics, Table, Telemarketing, Television Advertising, Trade Show Marketing, Virtual Events, Webinar Marketing