Why People Visit Brands’ Social Media Sites, February 2013 [CHART]

by derickson on February 12, 2013

in Consumer Behavior,International,Online Behavior,Social Media Marketing

pinit fg en rect gray 20 Why People Visit Brands Social Media Sites, February 2013 [CHART]
lg share en Why People Visit Brands Social Media Sites, February 2013 [CHART]

PwC Reasons for Visiting Brand Social Media Site Feb2013 Why People Visit Brands Social Media Sites, February 2013 [CHART]

PwC has released a new study [PDF] examining the behavior of online shoppers across 11 countries on social media. The study – which argues that social media is unlikely to soon become an important retail channel – finds that only 12% of online shoppers surveyed in 2012 reported having bought an item through a social media site, and less than 1 in 5 had bought a product due to information found on a social media site. The survey results also show that social media users are attracted to brands’ social sites primarily by deals, promotions, and sales (49%), while few are there to research products before buying them (10%).

The study dubs these respondents “deal hunters.” Those who visit brands’ social media sites because they are interested in new product offerings (28%), because they shop with the brand (17%), because they’re interested in interacting with the brand (9%), or because they’re interested in interacting with others that follow the brand (7%) fall into the “brand lovers” bucket. Read the rest at MarketingCharts.

Other Articles You May Enjoy:

Share and Enjoy

  • wp socializer sprite mask 16px Why People Visit Brands Social Media Sites, February 2013 [CHART]
  • wp socializer sprite mask 16px Why People Visit Brands Social Media Sites, February 2013 [CHART]
  • wp socializer sprite mask 16px Why People Visit Brands Social Media Sites, February 2013 [CHART]
  • wp socializer sprite mask 16px Why People Visit Brands Social Media Sites, February 2013 [CHART]
  • wp socializer sprite mask 16px Why People Visit Brands Social Media Sites, February 2013 [CHART]
  • wp socializer sprite mask 16px Why People Visit Brands Social Media Sites, February 2013 [CHART]
  • wp socializer sprite mask 16px Why People Visit Brands Social Media Sites, February 2013 [CHART]
  • wp socializer sprite mask 16px Why People Visit Brands Social Media Sites, February 2013 [CHART]

Like this post? Be the first to Rate It, then Comment Below

1 Star2 Stars3 Stars4 Stars5 Stars
(No Ratings Yet)
Loading ... Loading ...

Leave a Comment

What is 8 + 7 ?
Please leave these two fields as-is:
IMPORTANT! To be able to proceed, you need to solve the following simple math (so we know that you are a human) :-)

Previous post:

Next post: