Top 3 Activities Moving From Desktop To Mobile, February 2013 [TABLE]

Almost 4 in 10 PC users are now accessing content on their tablets and smartphones instead of their PCs, per new survey data from the NPD Group. The top categories that are being shifted are web browsing and Facebook access: 27% of tablet and smartphone owners each say that they’re using their PC less often to browse the web, while 27% of tablet and 20% of smartphone users are migrating their Facebook time to their devices.

It’s not surprising to see that shift taking place for social networking. A recent GfK study found that consumer priorities on their smartphones and PCs differ significantly, with social media capturing 31% of smartphone internet time, compared to 18% of PC internet time. An earlier report from Prosper Mobile Insights suggested that 62.6% of smartphone and tablet owners who access Facebook prefer to do so via their smartphone (50%) or tablet (12.6%). Read the rest at MarketingCharts.

Other Articles You May Enjoy:

• Percentage Of Web Traffic From Mobile Devices, Q4 2011-Q4 2012 [CHART]
• Senior Execs’ Use Of Mobile, April 2013 [CHART]
• Multitainment: TV & Smart Device Multi-Tasking, November 2012 [TABLE]
• Time Spent Online By Activity & Device, 2012 [CHART]
• How Mobile Owners Plan To Use Their Devices In 2013 [CHART]

Share and Enjoy

Tagged as: Books, Casual Gaming, Computers, eBooks, Facebook, Gaming, Magazines, Mobile Behavior, Mobile Social, Photo Sharing, Smart Phones, Social Gaming, Statistics, Table, Tablets