Almost 4 in 10 PC users are now accessing content on their tablets and smartphones instead of their PCs, per new survey data from the NPD Group. The top categories that are being shifted are web browsing and Facebook access: 27% of tablet and smartphone owners each say that they’re using their PC less often to browse the web, while 27% of tablet and 20% of smartphone users are migrating their Facebook time to their devices.
It’s not surprising to see that shift taking place for social networking. A recent GfK study found that consumer priorities on their smartphones and PCs differ significantly, with social media capturing 31% of smartphone internet time, compared to 18% of PC internet time. An earlier report from Prosper Mobile Insights suggested that 62.6% of smartphone and tablet owners who access Facebook prefer to do so via their smartphone (50%) or tablet (12.6%). Read the rest at MarketingCharts.