Archive for February 12, 2013
Top Brands For Customers’ Emotional Engagement, February 2013 [TABLE]
A new study from Brand Keys measures customers’ emotional engagement with 375 brands across 54 categories, finding that Amazon is among the closest to an ideal score of any brand in its respective category.
Read MoreTop 10 Brands With The Most Loyal Facebook Fans, February 2013 [TABLE]
Facebook, with a score of 66.6, came in second only to St. Jude Children’s Research Hospital (perhaps not best described as a “brand”), the leader with a score of 77.8.
Read More