Most Memorable 2013 Super Bowl Ads [TABLE]

by derickson on February 12, 2013

in Advertising,Consumer Behavior

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Nielsen Most Memorable Ads Super Bowl Feb2013 Most Memorable 2013 Super Bowl Ads [TABLE]

Analysis of the Super Bowl ads continues to pour in. With an average of 108.7 million viewers for the game, per Nielsen’s tally, brands certainly had an opportunity to reach a huge audience. So which brands fared best? Which ads were tweeted about most? Did advertisers experience any post-game lift? This article rounds up and distills the research surrounding the performance of the Super Bowl commercials.

First off, a look at the 10 most memorable commercials of the Super Bowl, according to Nielsen’s analysis. Using this measure, Doritos’ 30-second “Goat 4 Sale” wins out, with a general recall index of 138, meaning that it was 1.38 times more memorable as the average Super Bowl ad this year. Close on its heels, Taco Bell’s 60-second “Goodnight Mr. Goldblatt,” with a recall index score of 137. Read the rest at MarketingCharts.

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  • wp socializer sprite mask 16px Most Memorable 2013 Super Bowl Ads [TABLE]
  • wp socializer sprite mask 16px Most Memorable 2013 Super Bowl Ads [TABLE]
  • wp socializer sprite mask 16px Most Memorable 2013 Super Bowl Ads [TABLE]
  • wp socializer sprite mask 16px Most Memorable 2013 Super Bowl Ads [TABLE]
  • wp socializer sprite mask 16px Most Memorable 2013 Super Bowl Ads [TABLE]
  • wp socializer sprite mask 16px Most Memorable 2013 Super Bowl Ads [TABLE]
  • wp socializer sprite mask 16px Most Memorable 2013 Super Bowl Ads [TABLE]

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