New data released by the Location Based Marketing Association (LBMA) and Venuelabs examines location-based consumer engagement across 4 verticals, aiming to establish benchmarks for the local consumer experience. According to the study results, overall local feedback – whether delivered via tips, checkins, reviews, comments, or photos – tends to be positive, ranging from a high of 96% positive feedback to a low of 57% for quick service restaurants (QSRs).
“Local” sentiment varies when looking at the different attributes of customer experience, though. For example, in the retail sector, sentiment surrounding prices is far more likely to be positive than negative (30% vs. 8%), while the opposite is true when talking about staff (68% negative; 30% positive). Read the rest at MarketingCharts.
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