Almost 4 in 10 PC users are now accessing content on their tablets and smart phones instead of their desktops.
Archives for February 12, 2013
Traffic from smart phones has jumped from 4.1% share of online shopping sessions in Q4 2011 to 10.7% in Q4 2012, while tablets’ share of eCommerce traffic has grown from 4.1% to 9.8%.
This eyetracking heatmap provides an overview of the total time all users spent looking at different areas of a picture of a cityscape.
Only 12% of online shoppers surveyed in 2012 reported having bought an item through a social media site, and less than 1 in 5 had bought a product due to information found on a social media site.
Connected consumers in the US place more monetary value on offline media activities or products than online ones ($1,600 per year vs. $1,132).
After falling by 40% between Q2 and Q3, the cost of advertising on Facebook in the US dropped by another 37% in Q4.
Overall local feedback – whether delivered via tips, checkins, reviews, comments, or photos – tends to be positive, ranging from a high of 96% positive feedback to a low of 57% for quick service restaurants (QSRs).
73% of online shoppers agree that their path to purchase is more complex and less direct than it used to be.
With an average of 108.7 million viewers for the game, brands certainly had an opportunity to reach a huge audience. So which brands fared best?
Retail e-commerce spending grew by 15% year-over-year in 2012 to reach $186.2 billion.