eCommerce Traffic From Smart Devices, Q3 2011 – Q4 2012 [CHART]

eCommerce Traffic From Smart Devices, Q3 2011 - Q4 2012 [CHART]

Traffic from smart phones has jumped from 4.1% share of online shopping sessions in Q4 2011 to 10.7% in Q4 2012, while tablets’ share of eCommerce traffic has grown from 4.1% to 9.8%.

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Why People Visit Brands’ Social Media Sites, February 2013 [CHART]

Why People Visit Brands

Only 12% of online shoppers surveyed in 2012 reported having bought an item through a social media site, and less than 1 in 5 had bought a product due to information found on a social media site.

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Citizen Perceptions Of The Value Of Online & Offline Media, February 2013 [CHART]

Citizen Perceptions Of The Value Of Online & Offline Media, February 2013 [CHART]

Connected consumers in the US place more monetary value on offline media activities or products than online ones ($1,600 per year vs. $1,132).

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Facebook Ad Metrics, Q4 2012 [CHART]

Facebook Ad Metrics, Q4 2012 [CHART]

After falling by 40% between Q2 and Q3, the cost of advertising on Facebook in the US dropped by another 37% in Q4.

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Local Mobile Customer Feedback, February 2013 [CHART]

Local Mobile Customer Feedback, February 2013 [CHART]

Overall local feedback – whether delivered via tips, checkins, reviews, comments, or photos – tends to be positive, ranging from a high of 96% positive feedback to a low of 57% for quick service restaurants (QSRs).

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