Mobile newsfeed ads achieved a considerable clickthrough rate of 3.38%. On desktop, ads in the newsfeed achieved about half that clickthrough rate. Likewise, the cost per click for the mobile newsfeed was just under half the cost on desktop. Read the rest at eMarketer.
Home » Advertising Statistics & Trends » US Retail Facebook Newsfeed Ad CTR & CPC For Mobile vs. Desktop, January 2013 [TABLE]