Optimal Mobile Video Length According To Mobile Video Viewers, November 2012 [CHART]

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Chart - Optimal Mobile Video Length According To Mobile Video Viewers

The IAB found that videos between 3 to 5 minutes long were the sweet spot for consumers. Half of mobile video viewers viewed content of that length, and 20% viewed video content on their phones that was less than 2 minutes in length. Read the rest at eMarketer.

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