How Online Customer Reviews Affect Perceptions Of Local Businesses, 2010 & 2012 [CHART]

Bookmark and Share

Chart - How Online Customer Reviews Affect Perceptions Of Local Businesses

Despite concerns that reviews may be bogus, there hasn’t yet been a consumer backlash against ratings and reviews. Search Engine Land’s “2012 Local Consumer Review Survey” found a 3-percentage-point increase in trust for positive reviews among internet users between 2012 and 2010. But there were gradations of trust: 28% said they trusted reviews if there were multiple reviews; 24% said they trusted the reviews if they believed them to be authentic; and 20% said they trusted reviews for some types of businesses but not others. Read the rest at eMarketer.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Leave a Reply

Your email address will not be published. Required fields are marked *

* Copy This Password *

* Type Or Paste Password Here *

What is 12 + 12 ?
Please leave these two fields as-is:
IMPORTANT! To be able to proceed, you need to solve the following simple math (so we know that you are a human) :-)