How Online Customer Reviews Affect Perceptions Of Local Businesses, 2010 & 2012 [CHART]

Despite concerns that reviews may be bogus, there hasn’t yet been a consumer backlash against ratings and reviews. Search Engine Land’s “2012 Local Consumer Review Survey” found a 3-percentage-point increase in trust for positive reviews among internet users between 2012 and 2010. But there were gradations of trust: 28% said they trusted reviews if there were multiple reviews; 24% said they trusted the reviews if they believed them to be authentic; and 20% said they trusted reviews for some types of businesses but not others. Read the rest at eMarketer.

Other Articles You May Enjoy:

• Trust In Advertising & Promotions, March 2013 [CHART]
• Trust In General News Sources By Age, January 2013 [CHART]
• In Facebook We Do Not Trust [CHART]
• Appealing Local Digital Marketing Tactics, September 2012 [CHART]
• Trust In Sources [CHART]

Share and Enjoy

Tagged as: Chart, Consumer Attitudes, Customer Reviews, eTailing, Hospitality Marketing, Online Ratings, Online Reviews, Restaurant Marketing, Retail Marketing, Statistics, Travel Marketing, Trust