Demographics Of Online CPG Buyers, August 2012 [TABLE]

Demographics Of Online CPG Buyers, August 2012 [TABLE]

25% of men ages 18 to 34 had had a manicure or pedicure, while 38% had had a facial or body treatment.

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US Retail Facebook Newsfeed Ad CTR & CPC For Mobile vs. Desktop, January 2013 [TABLE]

US Retail Facebook Newsfeed Ad CTR & CPC For Mobile vs. Desktop, January 2013 [TABLE]

Mobile newsfeed ads achieved a considerable clickthrough rate of 3.38%.

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US Retailer Desktop Facebook Newsfeed Ad Metrics, January 2013 [TABLE]

US Retailer Desktop Facebook Newsfeed Ad Metrics, January 2013 [TABLE]

While ads in the sidebar performed poorly, garnering only a 0.04% clickthrough rate among high-value Facebook users, page post ads in the newsfeed saw a clickthrough rate more than 46 times higher, at 1.87%.

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Optimal Mobile Video Length According To Mobile Video Viewers, November 2012 [CHART]

Optimal Mobile Video Length According To Mobile Video Viewers, November 2012 [CHART]

IAB found that videos between 3 to 5 minutes long were the sweet spot for consumers. Half of mobile video viewers viewed content of that length, and 20% viewed video content on their phones that was less than 2 minutes in length.

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