25% of men ages 18 to 34 had had a manicure or pedicure, while 38% had had a facial or body treatment.
Archives for February 11, 2013
For the basics—body wash, shaving tools and shampoo—use is high among males in the US.
Global Industry Analysts predicts the global male grooming products industry will generate $33 billion in revenue by 2015.
Mobile newsfeed ads achieved a considerable clickthrough rate of 3.38%.
Eye tracking heatmaps that illustrate where men and women focus when looking at the human body of either gender.
While ads in the sidebar performed poorly, garnering only a 0.04% clickthrough rate among high-value Facebook users, page post ads in the newsfeed saw a clickthrough rate more than 46 times higher, at 1.87%.
IAB found that videos between 3 to 5 minutes long were the sweet spot for consumers. Half of mobile video viewers viewed content of that length, and 20% viewed video content on their phones that was less than 2 minutes in length.
This eyetracking heatmap from Sport+Markt illustrates where soccer fans focus their attention while watching a soccer game.
The overwhelming majority, 86.5%, said they were unaware of Vine.