The question is whether consumers can see past bogus reviews as isolated incidents or if such reviews are pervasive enough to threaten the confidence of shoppers.
Archives for February 8, 2013
This heatmap from EyeTrackShop illustrates where people focus their attention on online news video using an example from CNN.
The highest percentage of employees said that CEOs’ use of social media was most effective at raising the brand’s profile.
Facebook made the biggest leap among the social networks, with one out of 10 CEOs using the channel for visibility, up from 4% in 2010.
A survey of the online activity of CEOs from 50 of the world’s largest companies in 2010 revealed that only 36% were considered social; that rose to 66% by 2012.
This heatmap illustrates the order in which people focus their attention on Pinterest pages.
70% of company marketers – who hail mostly from the UK (46%) and other European countries (19%) – plan to increase their content marketing budgets this year, while another 29% will keep them at current levels.
Average email read rates around the world were less than 17% in Q4 2012, slightly down from a year earlier.
This heatmap illustrates where people focus their attention on Pinterest pages.
During the 3-month average ending in December 2012 (Q4), 54% of US mobile subscribers owned a smart phone, a 19.2% rise from the 3-month average ending March 2012 (Q1 – 45.3%).