Consumers’ Trust In Online Reviews, August 2012 [CHART]

Consumers

The question is whether consumers can see past bogus reviews as isolated incidents or if such reviews are pervasive enough to threaten the confidence of shoppers.

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CEO Social Media Effectiveness According To Employees, Q3 2012 [CHART]

CEO Social Media Effectiveness According To Employees, Q3 2012 [CHART]

The highest percentage of employees said that CEOs’ use of social media was most effective at raising the brand’s profile.

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Social Channels CEOs Use For Visibility, 2010 vs 2012 [CHART]

Social Channels CEOs Use For Visibility, 2010 vs 2012 [CHART]

Facebook made the biggest leap among the social networks, with one out of 10 CEOs using the channel for visibility, up from 4% in 2010.

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2013 Digital Marketing Budget Plans [CHART]

2013 Digital Marketing Budget Plans [CHART]

70% of company marketers – who hail mostly from the UK (46%) and other European countries (19%) – plan to increase their content marketing budgets this year, while another 29% will keep them at current levels.

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Email Read Rates By Sector, Q4 2011 vs Q4 2012 [CHART]

Email Read Rates By Sector, Q4 2011 vs Q4 2012 [CHART]

Average email read rates around the world were less than 17% in Q4 2012, slightly down from a year earlier.

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