Consumers’ Trust In Online Reviews, August 2012 [CHART]

Consumers

The question is whether consumers can see past bogus reviews as isolated incidents or if such reviews are pervasive enough to threaten the confidence of shoppers.

CEO Social Media Effectiveness According To Employees, Q3 2012 [CHART]

CEO Social Media Effectiveness According To Employees, Q3 2012 [CHART]

The highest percentage of employees said that CEOs’ use of social media was most effective at raising the brand’s profile.

2013 Digital Marketing Budget Plans [CHART]

2013 Digital Marketing Budget Plans [CHART]

70% of company marketers – who hail mostly from the UK (46%) and other European countries (19%) – plan to increase their content marketing budgets this year, while another 29% will keep them at current levels.

Email Read Rates By Sector, Q4 2011 vs Q4 2012 [CHART]

Email Read Rates By Sector, Q4 2011 vs Q4 2012 [CHART]

Average email read rates around the world were less than 17% in Q4 2012, slightly down from a year earlier.