When public relations firm Weber Shandwick looked at the online activity of CEOs from 50 of the world’s largest companies in 2010, only 36% were considered “social”—meaning they engaged on a company website, appeared in a video on the company YouTube channel or had a public and verifiable social network profile or blog. In 2012, when Weber Shandwick studied the same brands, nearly double that percentage were deemed a “social CEO,” at 66%. Read the rest at eMarketer.
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