Smart Phone Share Of US Mobile Market, October 2011 – December 2012 [CHART]

by derickson on February 8, 2013

in Consumer Behavior,Mobile Marketing,Technographics

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comScore Smartphone Share of Mobile Subscriber Market Oct2011 Dec2012 Feb2013 Smart Phone Share Of US Mobile Market, October 2011   December 2012 [CHART]

During the 3-month average ending in December 2012 (Q4), 54% of US mobile subscribers owned a smart phone, according to the latest figures from comScore MobiLens. That represents a 19.2% rise from the 3-month average ending March 2012 (Q1 – 45.3%). During the year, smartphone penetration grew during every 3-month average save for the period ending in June, when it was flat.

Google and Apple consolidated their stranglehold as the leading platforms, finishing in the December 3-month period with a combined 89.7% share, from 81.7% share during the 3-months ending in March. Read the rest at MarketingCharts.

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  • wp socializer sprite mask 16px Smart Phone Share Of US Mobile Market, October 2011   December 2012 [CHART]
  • wp socializer sprite mask 16px Smart Phone Share Of US Mobile Market, October 2011   December 2012 [CHART]
  • wp socializer sprite mask 16px Smart Phone Share Of US Mobile Market, October 2011   December 2012 [CHART]
  • wp socializer sprite mask 16px Smart Phone Share Of US Mobile Market, October 2011   December 2012 [CHART]
  • wp socializer sprite mask 16px Smart Phone Share Of US Mobile Market, October 2011   December 2012 [CHART]
  • wp socializer sprite mask 16px Smart Phone Share Of US Mobile Market, October 2011   December 2012 [CHART]
  • wp socializer sprite mask 16px Smart Phone Share Of US Mobile Market, October 2011   December 2012 [CHART]

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