![PinExt Consumers Trust In Online Reviews, August 2012 [CHART]](http://pinterest.com/pin/create/button/?url=http%3A%2F%2Ftrends.e-strategyblog.com%2F2013%2F02%2F08%2Fconsumers-trust-in-online-reviews%2F8163&media=http%3A%2F%2Ftrends.e-strategyblog.com%2Fwp-content%2Fuploads%2F2013%2F02%2F149756.gif "Pin It")
![lg share en Consumers Trust In Online Reviews, August 2012 [CHART]](http://s7.addthis.com/static/btn/v2/lg-share-en.gif "Consumers Trust In Online Reviews, August 2012 [CHART]"){kind=small}
![149756 Consumers Trust In Online Reviews, August 2012 [CHART]](http://www.emarketer.com/images/chart_gifs/149001-150000/149756.gif "Consumers' Trust In Online Reviews, August 2012 [CHART]")
Long considered a helpful tool for consumers to make informed decisions, online user reviews have become a subject of scrutiny, according to a new eMarketer report, “Online User Reviews: Building Trust and Boosting Sales.” Reports abound of fake reviews and the dramatic countersteps taken to prevent them. The question is whether consumers can see past bogus reviews as isolated incidents or if such reviews are pervasive enough to threaten the confidence of shoppers. Read the rest at eMarketer.
Other Articles You May Enjoy:
- How Online Customer Reviews Affect Perceptions Of Local Businesses, 2010 & 2012 [CHART]
- Online Reviews & Suggestions [CHART]
- Influence Of Online Reviews On Car Dealership Visits [CHART]
- Consumer vs. Professional Reviews’ Influence Over Electronics Purchase By Device, September 2012 [CHART]
- How People Find Consumer Electronics Reviews, September 2012 [CHART]
![wp socializer sprite mask 16px Consumers Trust In Online Reviews, August 2012 [CHART]](http://trends.e-strategyblog.com/wp-content/plugins/wp-socializer/public/social-icons/wp-socializer-sprite-mask-16px.gif "Consumers Trust In Online Reviews, August 2012 [CHART]"){kind=icon}
Loading ...
