Consumers’ Trust In Online Reviews, August 2012 [CHART]

by derickson on February 8, 2013

in Consumer Behavior,Local Internet Marketing,Online Behavior,Social Media Marketing

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149756 Consumers Trust In Online Reviews, August 2012 [CHART]

Long considered a helpful tool for consumers to make informed decisions, online user reviews have become a subject of scrutiny, according to a new eMarketer report, “Online User Reviews: Building Trust and Boosting Sales.” Reports abound of fake reviews and the dramatic countersteps taken to prevent them. The question is whether consumers can see past bogus reviews as isolated incidents or if such reviews are pervasive enough to threaten the confidence of shoppers. Read the rest at eMarketer.

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