The consensus on objectives for online video campaigns of all kinds (including pre-roll, owned channels, native advertising, etc.) was that awareness is key—94.6% of respondents were looking to achieve that end. After that came branding (67%) and brand affinity and advocacy (45.5%). Read the rest at eMarketer.
Home » Advertising Statistics & Trends » Objectives For Video Marketing Efforts, December 2012 [CHART]