Objectives For Video Marketing Efforts, December 2012 [CHART]

by derickson on February 7, 2013

in Advertising,Consumer Behavior,Content Marketing,Online Behavior,Video Marketing

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150925 Objectives For Video Marketing Efforts, December 2012 [CHART]

The consensus on objectives for online video campaigns of all kinds (including pre-roll, owned channels, native advertising, etc.) was that awareness is key—94.6% of respondents were looking to achieve that end. After that came branding (67%) and brand affinity and advocacy (45.5%). Read the rest at eMarketer.

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  • wp socializer sprite mask 16px Objectives For Video Marketing Efforts, December 2012 [CHART]
  • wp socializer sprite mask 16px Objectives For Video Marketing Efforts, December 2012 [CHART]
  • wp socializer sprite mask 16px Objectives For Video Marketing Efforts, December 2012 [CHART]
  • wp socializer sprite mask 16px Objectives For Video Marketing Efforts, December 2012 [CHART]
  • wp socializer sprite mask 16px Objectives For Video Marketing Efforts, December 2012 [CHART]
  • wp socializer sprite mask 16px Objectives For Video Marketing Efforts, December 2012 [CHART]
  • wp socializer sprite mask 16px Objectives For Video Marketing Efforts, December 2012 [CHART]

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