The Super Bowl is over, and the stats about the commercials are pouring in. Which ads were most effective? Which were shared the most? Which brands integrated social media mentions into their commercials? The following article rounds up and distills the research surrounding the performance of the Super Bowl commercials.
First off, a look at the most effective ads, as reported by Ace Metrix. To arrive at its rankings, Ace Metrix surveyed 500 consumers who watched and scored each ad across a variety of standardized metrics. According to this analysis, Budweiser scored the most effective commercial of the game, with its “Brotherhood” ad fetching an Ace Score of 665, slightly below last year’s high score of 671 (by Doritos and M&Ms). Following Budweiser, American Dairy Association also performed well with its “Morning Run” ad (644), which slightly beat out Coca-Cola’s “Security Camera” (641). Rounding out the top 5 most effective ads were Doritos’ “Goat 4 Sale” and Mercedes-Benz’s “Soul,” both with a score of 626. (All ads can be viewed on the Ace Metrix website at the link above.) Read the rest at MarketingCharts.