Media agencies are holding native video campaigns to similar standards as those for other kinds of campaigns, which suggests that native video could comprise a core part of the marketing mix. Among the most common primary key performance indicators: brand lift, sharing and cost efficiency. Just like video bloggers and other would-be online stars, 13.6% of executives said they monitored YouTube video view counts as well. Read the rest at eMarketer.
Home » Advertising Statistics & Trends » Key Performance Indicators For Native Video Ads, December 2012 [CHART]