Branded Online Video Distribution Tactics, December 2012 [CHART]

Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December survey of them by native advertising platform Sharethrough.

While pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives surveyed said they used it—there is clearly appetite for less interruptive online video advertising as well. Nearly three-quarters said they had distributed brand videos through owned media channels such as a brand website or social media account. And just under half had worked with native advertising, in which online brand videos are treated as standalone content in partnership with a publisher site (e.g., a sponsored story on Facebook or a sponsored post on a website). Read the rest at eMarketer.

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Tagged as: Banner Advertising, Branded Content, Chart, Facebook, Native Advertising, Owned Media, Public Relations, Statistics, Streaming Video, Twitter, Video Advertising, YouTube