Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December survey of them by native advertising platform Sharethrough.
While pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives surveyed said they used it—there is clearly appetite for less interruptive online video advertising as well. Nearly three-quarters said they had distributed brand videos through owned media channels such as a brand website or social media account. And just under half had worked with native advertising, in which online brand videos are treated as standalone content in partnership with a publisher site (e.g., a sponsored story on Facebook or a sponsored post on a website). Read the rest at eMarketer.
Other Articles You May Enjoy:
- Ad Pros Who Buy Native Mobile Advertising, August 2013 [CHART]
- Trust in Sponsored Content, July 2014 [CHART]
- US Social Media Ad Spending By Type, 2012-2017 [TABLE]
- Native Video Ads vs Pre-Roll, March 2013 [CHART]
- US Social Media Ad Spending By Type, 2012-2017 [CHART]