Ad Agencies’ Changing Media Mix, February 2013 [TABLE]

by derickson on February 7, 2013

in Advertising

pinit fg en rect gray 20 Ad Agencies Changing Media Mix, February 2013 [TABLE]
lg share en Ad Agencies Changing Media Mix, February 2013 [TABLE]

STRATA Ad Agencies Changing Media Mix Feb2013 Ad Agencies Changing Media Mix, February 2013 [TABLE]

54% of advertising agencies say their clients are more interested in advertising on TV than any other medium, compared with 30% who feel the same way about digital, according to the latest quarterly survey from STRATA. But 22% find it a challenge to optimize their media mix, a 4-year high for the survey. And as seen elsewhere recently, traditional media appears to be losing the battle to digital: close to one-third of respondents believe they’ll be spending more on digital than traditional media within 1-3 years, as separate results indicate that interest in several traditional media is waning. Read the rest at MarketingCharts.

Other Articles You May Enjoy:

Share and Enjoy

  • wp socializer sprite mask 16px Ad Agencies Changing Media Mix, February 2013 [TABLE]
  • wp socializer sprite mask 16px Ad Agencies Changing Media Mix, February 2013 [TABLE]
  • wp socializer sprite mask 16px Ad Agencies Changing Media Mix, February 2013 [TABLE]
  • wp socializer sprite mask 16px Ad Agencies Changing Media Mix, February 2013 [TABLE]
  • wp socializer sprite mask 16px Ad Agencies Changing Media Mix, February 2013 [TABLE]
  • wp socializer sprite mask 16px Ad Agencies Changing Media Mix, February 2013 [TABLE]
  • wp socializer sprite mask 16px Ad Agencies Changing Media Mix, February 2013 [TABLE]
  • wp socializer sprite mask 16px Ad Agencies Changing Media Mix, February 2013 [TABLE]

Like this post? Be the first to Rate It, then Comment Below

1 Star2 Stars3 Stars4 Stars5 Stars
(No Ratings Yet)
Loading ... Loading ...

Leave a Comment

What is 5 + 4 ?
Please leave these two fields as-is:
IMPORTANT! To be able to proceed, you need to solve the following simple math (so we know that you are a human) :-)

Previous post:

Next post: