Archive for February 7, 2013
StumbleUpon Eyetracking [HEATMAP]
This heatmap illustrates where people focus their attention at StumbleUpon.
Read MoreUS Monthly Internet Radio Listeners, 2010-2016 [CHART]
Users are embracing internet radio on a growing range of devices, from PCs, smartphones and tablets to automobiles, connected-home appliances and other gadgets.
Read MoreObjectives For Video Marketing Efforts, December 2012 [CHART]
The consensus on objectives for online video campaigns of all kinds was that awareness is key—94.6% of respondents were looking to achieve that end.
Read MoreKey Performance Indicators For Native Video Ads, December 2012 [CHART]
The most common primary key performance indicators were brand lift, sharing and cost efficiency.
Read MoreTwitter Eyetracking Attention Order [HEATMAP]
This heatmap illustrates the order in which people focus their attention on Twitter pages.
Read MoreBranded Online Video Distribution Tactics, December 2012 [CHART]
Pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives surveyed said they used it.
Read MoreAd Agencies' Changing Media Mix, February 2013 [TABLE]
54% of advertising agencies say their clients are more interested in advertising on TV than any other medium, compared with 30% who feel the same way about digital.
Read MoreTwitter Eye Tracking [HEATMAP]
This heatmap illustrates where people focus their attention on Twitter profiles.
Read MoreSmall Businesses & Search Optimization, February 2013 [TABLE]
While 85% of respondents believe it’s important to be seen on major search, mobile, and directory sites such as Google, Yahoo, Yelp, and Yellow Pages, 49% of small businesses have never updated their online listings, and exactly half have seen listings for their businesses that are not accurate.
Read MorePlanned Time Spent At Facebook In 2013, February 2013 [CHART]
38% of Facebook users aged 18-29 say they’ll spend less time on the site over the coming year.
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