Objectives For Video Marketing Efforts, December 2012 [CHART]

Objectives For Video Marketing Efforts, December 2012 [CHART]

The consensus on objectives for online video campaigns of all kinds was that awareness is key—94.6% of respondents were looking to achieve that end.

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Branded Online Video Distribution Tactics, December 2012 [CHART]

Branded Online Video Distribution Tactics, December 2012 [CHART]

Pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives surveyed said they used it.

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Small Businesses & Search Optimization, February 2013 [TABLE]

Small Businesses & Search Optimization, February 2013 [TABLE]

While 85% of respondents believe it’s important to be seen on major search, mobile, and directory sites such as Google, Yahoo, Yelp, and Yellow Pages, 49% of small businesses have never updated their online listings, and exactly half have seen listings for their businesses that are not accurate.

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